Blog
Notes from inside the answer engines
Research and field notes on generative engine optimization, SEO and AI visibility — how the models decide which brands to recommend, and how to become the answer they give.
July 10, 2026 · 8 min read
Answer Engine Optimization (AEO): SEO for the Age of AI Answers
Answer Engine Optimization is the practice of becoming the answer an AI gives, not just a link it might list. Here's how AEO relates to SEO and GEO, and the tactics that get your content quoted.
Read postJuly 3, 2026 · 8 min read
AI Visibility: How to Measure Whether AI Recommends Your Brand
If buyers ask AI assistants for recommendations, your AI visibility is a business metric. Here's how to measure it properly: presence, rank, sentiment, share of voice, volatility and citation coverage across every major engine.
Read postJune 26, 2026 · 8 min read
What Is llms.txt? The Complete Guide to the AI Content Manifest
llms.txt is to AI what robots.txt is to search crawlers: a plain-text file at your site root that tells language models what your product is, who it's for, and where your canonical answers live. Here's how to write one that improves your AI visibility.
Read postJune 18, 2026 · 10 min read
How to Rank in ChatGPT, Claude, Gemini and Perplexity
Each generative engine chooses recommendations a little differently, but the levers overlap. Here's how ChatGPT, Claude, Gemini and Perplexity decide which brands to name — and the concrete steps to get into their answers.
Read postJune 10, 2026 · 9 min read
SEO vs GEO: Why AI Search Is Rewriting the Rules of Visibility
Search engine optimization and generative engine optimization share DNA but optimize for different worlds — a ranked list versus a synthesized answer. Here's how SEO and GEO differ, where they overlap, and why you now need both.
Read postJune 2, 2026 · 11 min read
Generative Engine Optimization (GEO): The Complete 2026 Guide
Generative Engine Optimization is the practice of getting your brand named when buyers ask an AI for a recommendation. Here is the full playbook: what GEO is, how it differs from SEO, and the tactics and metrics that actually move AI visibility.
Read post