Blog

Notes from inside the answer engines

Research and field notes on generative engine optimization. First posts are in the works. Here's what's coming.

Coming soon

Why your SEO rankings don't predict your AI visibility

Page-one rankings and AI recommendations correlate far less than you'd hope. We scanned 500 brands across four engines to measure the gap.

Coming soon

Anatomy of an AI answer: where recommendations actually come from

Citation tracing across engines shows a small set of trust anchors doing most of the work, and most brands are absent from all of them.

Coming soon

llms.txt in practice: what changed after 30 days

A controlled before/after study of shipping machine-readable manifests, measured with daily re-scans.